Rising oil prices, growing awareness of environmental issues and the popularity of cycling as a recreation sport has fuelled a surge in demand for bicycles around the world.

China leads the world in the number of bikes produced per year with about 87 million units and 60% exports to 170 nations and regions. As the producing center of bicycle industry in the world, China is becoming one of the largest cycling consumer markets as well.

The Chinese cycling market has seen a rapid development in recent years. International brands have opened stores throughout the country together with more than 300 IBD shops. Active riders organize hundreds of cycling events including weekly ridings, amateur races and bike tours. Meanwhile the Olympics in Beijing and other cycling races such as Tour of Qinghai Lake, Tour of South China Sea make cycling a popular sport among Chinese youngsters. Riding a bicycle turns out to be a new life style in major cities.