Over the past 30 years, China has maintained an average annual GDP growth rate of 9.8%，along with which are the significant improvement of people's life. They care more on quality of their life and their understanding has evolved accordingly. Fashion, sport and leisure are becoming the keywords of their lifestyle. Cycling has been one of the most popular sports among the young generation. The demand for quality bikes spurs the local market. In 2008, China imported 0.28 billion dollars of bike products from abroad, with a growth of 19.4% over the previous year. .

Bike dealer network has been established with bike shops, various trading companies, distributors and dealers across China, and its number hit more than 1000 in 2008, come along its ecosystem with online communities, e-shops, weekly ridings and even the cycling teams.

The cycling sports have also developed dramatically in recent years. There are already high-level games, such as Tour of Qinghai Lake, Tour of South China Sea, and Tour of Shanghai and Hong Kong. There are three UCI Continental Teams in China and some of Chinese riders joined European teams. Meanwhile, road racing, MTB and BMX are increasingly popular among the Chinese young people. They make their own teams and take an active part in various races. Nevertheless, riders need more quality and expensive bike products.